Contact Me

*Brand may have been modified.

Decent&Co is a matchmaker-meets-career-guidance-counselor app that connects people, companies, and workplaces. They help job seekers and employees identify their professional archetype, assess company fits, and give them the tools to find happiness in the workplace.

01. Corporate Site Redesign

Year:

2017

Team Size:

2 Designers

Role:

Product Designer

Timeline:

2.5 Weeks

Objective:

Our non-mobile web-app was getting out of beta and getting ready to launch publically. We needed to add a login field to drive users to the web-app while having an explanation of what the service is to get new users to sign up above the fold. We had 2.5 weeks to figure out the most effective login flow for convergence, pick a design language that could be the foundation for a brand overhaul, synchronize with the international devs and content teams (San Francisco, Boston, London, Berlin, Ukraine), and finalize all assets for responsive design for the devs.

TL;DR:

Redesign decent.co homepage

Early Exploration

Old Homepage

New Navigation

Potential Page Structure

Homepage
Mock-ups

Because of our short timeline, our efforts were shifted directly into hi-fi mockups. Early on, we wanted to keep the phone number entry form to continue driving traffic to our app but at the same time, distance ourselves from being viewed as an app only company. Having a way for new users knowing that there is a mobile experience was important for the companies growth plans.

Login Wireframes

Product Showcase Sketches

Final Deliverables

Carousel Slides

02. Employers Solutions

Year:

2017

Team Size:

1 Designer + 1 QA

Role:

Product Designer

Timeline:

1 Week

Objective:

The marketing team needed a new page to collect data from HR and employers while introducing them to the employer dashboard that we were planning on rolling out. The launch schedule changed so I needed to find a solution in a week with the content that the CEO and QA provided. Though this page was prioritized for desktop viewing, it needed to be fully adaptable to responsive bootstrap specifications. Traditionally, our web traffic would get forwarded to the mobile app.

Limitations:

Since we still hadn't launched some of the products that were being advertised on this page, it was unknown what exactly we needed to showcase and communicate. There were no finalized features, just wish lists from various directors.

TL;DR:

Design a page that sells our product to employers.

Above the Fold

The marketing team needed the input fields to be above the fold so there needed to be a balance between educating the user and being able to collect data from the user. The split layout also solved a similar problem that was encountered on the decent.co homepage redesign and continues that solution in the design language of this page.

Solutions for Problems

This section was there to educate the user on who would benefit from using our product and how it would help their organization flourish.

Solutions for Problems

This section was there to educate the user on who would benefit from using our product and how it would help their organization flourish.

Benefits of Our Product

Being that we provide a complex product with an abstract explanation, we wanted to break down exactly what the user would be getting from signing up for this service.

Relaunch of Teams

During the time that I worked on this project, we were also getting ready to do a huge overhaul of our team's feature. Our team's feature was planned on having a considerable amount of new components added to further support the needs of employers and organizations. We needed a graphic as a placeholder graphic until we further fleshed out the features and the designs of the Teams overhaul.

Relaunch of Teams

During the time that I worked on this project, we were also getting ready to do a huge overhaul of our team's feature. Our team's feature was planned on having a considerable amount of new components added to further support the needs of employers and organizations. We needed a graphic as a placeholder graphic until we further fleshed out the features and the designs of the Teams overhaul.

Testimonials

Being that our product was still unrecognized, we needed to build trust with new users with testimonials from people already using the Decent&co platform. Since our product was still growing, we needed a layout that would be flexible enough to add new quotes as needed while still working with a modular responsive design.

03. Mobile App

Year:

2016-2017

Role:

Product & Visual Designer

Platform:

iOS & Android

Project Tracker:

Jira

Background:

I joined Decent&Co shortly after the company was revived, relaunched, then acquired by foreign investors in a short amount of time. Because of this, our iOS and Android apps had a ton of issues that needed to be fixed to fit the new direction the company was going in after being acquired. Those issues were anything from addressing layouts that were not compatible with our new international language requirements to designing new features for our growth hackers.

TL;DR:

Design a page that sells our product to employers.

New User Onboarding

Objective:

We were having the issue where 30% of new users would drop off and uninstall our app before even getting to the login and registration screen. Our hypothesis was that the users were not seeing value in our apps onboarding process and we needed to revise the initial onboarding to better explain the benefits of our app. This was also the first step to start defining our future design language.

Onboarding Storyboard Flow

Timed Unlock A/B Testing

04. Motion Graphics

Year:

2016-2017

Tools:

After Effects, Lottie, Sketch, Illustrator

Background:

Because of the playfulness of our brand and products, we relied heavily on motion graphics. I was in charge of doing all motion graphics related projects including promo content for various conferences, app mockups, & code based mobile app animations.

TL;DR:

Create beautiful animations.

Lottie Animations

Limitations:

Our app needed animated content to continue the playful animations already present in our app but both our Android and iOS apps were over 100mb due to development constraints. We needed a solution where we could add high quality animated content with a small footprint. I worked closely with the development team in Ukraine to implement the Lottie framework library into both of our mobile apps to reduce strain on our app file size while still having high-quality vector animations in our app.